Core Communications Service
Participating districts receive assistance in developing and implementing an effective community relations program. Services are customized and can include the production of printed materials such as newsletters, brochures, flyers, and calendars, event consultation and planning, Webpage support, video production, photography, and media relations. A service package can be tailored to meet the individual needs of any district. Individual services can be purchased on a project or hourly basis.
Aid restrictions: Printing costs are not eligible for BOCES aid and are not included in this service.
Digital Content Strategy and Support
Social media has changed the way school districts tell their stories and communicate with stakeholders. Today social media is the front door to most school districts for parents and community members. The purpose of content created and shared on digital platforms is to build trust and illustrate what the district stands for. The nature of social media channels—conversational, nimble, always on—makes social one of the strongest branding tools for schools.
Our Digital Content Strategy Service helps districts tell their unique stories through a targeted approach that speaks directly to individual audiences. Our team of specialists utilizes tools such as video, social media, photography, and more to help connect audience engagement to district goals. Our purpose is not to cover what is happening in your district but to bring it to life.
Whether you are looking to make the jump into social media, establish a district brand strategy, or conduct an audit of your digital channels, our team of specialists can meet your needs. Our digital specialists are experts at launching and managing Facebook, Twitter, YouTube, LinkedIn, and Instagram feeds. Let us manage your social media so that your content is always fresh, up-to-date, and appropriate.
Video Production
Our Video Production Service allows districts to harness the digital storytelling power of video. We offer pre-production planning, scriptwriting, videography, voiceovers, digital editing, and motion graphics. Video can be produced to highlight district programs, new staff orientation videos, district tours, and more.
Crisis Communication
Our crisis team is available upon request to provide guidance, support, and assistance to component school districts in the aftermath of a serious school crisis. Additionally, members receive crisis intervention training as well as share best practices and resources.
Media Training
School leaders are often asked to speak with the media, to convince the community to pass a bond, to share innovative programming and ideas, or to address a crisis. The skill and comfort with which leaders communicate can have a lasting impact on the issue at hand and the reputation of the district. Our media training team has decades of experience in broadcast news. We will work one-on-one to help leaders learn how to craft and deliver messages effectively
Web Content Management/Graphic Design Service
A communications specialist can help manage Web page content and navigation, and e-communications.
Contact: Christina Kunzman APR, 607-766-3831